Area shoppers are urged to take part in Small Business Saturday by patronizing local businesses this Saturday.

Small Business Saturday is a national effort to support small independently owned local businesses that create jobs, boost the economy and invigorate neighborhoods across the county.

Wade VanEvery, Sidney Area Chamber of Commerce and Agriculture, said the Chamber has been promoting the national idea.

“We made our members aware of it by putting it in our newsletter,” VanEvery said.

Marci Albin, owner of the Lucky Buckle, said she’s excited the Sidney area is recognizing Small Business Saturday.

“It’s important to support our local businesses. It keeps our doors open,” Albin said. “And keeps the town going.”

In addition, posters were sent to Chamber members Monday. “We’ve been making people aware of it.”

VanEvery note shopping locally first is vital to many smaller cities throughout the nation.

“It’s becoming more important to observe for people in Sidney, because we have fierce competition from the internet,” VanEvery said.

Albin added shopping local isn’t only important Saturday but also all year long. She says watch for the Lucky Buckle float in the Parade of Lights to see a special offer for Saturday.

He reminds people there are many advantages for shoppers to do their holiday buying in Sidney starting this weekend.

VanEvery says reports show that for every $100 spent in a local, independent business, $68 comes back to the community in the form of wages, donations and taxes. He adds that small business account for 75 percent of all new jobs. Local businesses return 60 percent back more to the local community than chains.

 “The money will turnover many times and benefit everybody in the community,” VanEvery said.

2010 was the initial year of Small Business Saturday where all consumers were encouraged to “shop small.” Some 1.2 million people joined the movement and helped spread the word by “liking” Small Business Saturday on Facebook. American Express had pledged a significant donation to Girls, Inc. tied to the number of “likes” on Facebook, and based on the popularity of the Facebook page, Girls Inc., will receive a $1 million donation for programs to empower young women to become entrepreneurs.