In an attempt to help students understand what goes into putting the newspaper together, the Sidney Herald ad reps and publisher have gone into schools for the past 16 years to teach them a thing or two.
There were 46 businesses that participated in last year’s Creative Kids project. While participation varies, businesses from the area such as Mid Rivers, Blue Rock, The Depot, LYREC, Richland Federal Credit Union and many more take part in the project every year.
Creative Kids isn’t limited only to businesses as the Richland County Sheriff’s Office and Sidney Police Department also participate in the project.
Creative Kids involves students from fourth grade through eighth grade. Schools that participate are Sidney Savage, Lambert, and both Fairview schools.
When the Herald’s staff goes into the schools, they teach the students what makes a good ad and how to properly make one. From there, students are given the opportunity to make their own ads for the businesses that are participating. While it used to be just a random pick as to what classes got which businesses to make ads for, this year each class will be given one or two choices. Sidney Herald ad rep Harleigh Roth said, “It just evens the playing field for businesses.”
“Last year a few of the businesses only got a few entries,” Roth added. “This is a great way for kids to understand a different aspect of the newspaper. They understand that people write stories for the paper, but now they know what goes into making the ads that run in the paper too.”
In past years, grades fourth through sixth would have an essay question they would answer and seventh and eighth graders would do a drawing of an ad. However, this year it will be strictly drawings. The seventh and eighth grade classes will also be doing art work that will be geared more toward digital ads.
Once all of the drawings are submitted, each business gets the opportunity to pick out their favorite drawings. From there, they are narrowed down and voted on by the Sidney Herald staff and then ran in the special section for the Creative Kids project.
If you are interested in participating in Creative Kids, you can reach Harleigh Roth or Kelly Miller at the Sidney Herald at 406-433-2403.